Leica M for (RED) by Jony Ive and Marc Newson (Update: Sold for $1.8M)

The unique Leica M Camera for (RED) by Jony Ive and Marc Newson which will be auctioned off at Sotheby's next week at the Leica Store in Soho, NYC

The unique Leica M Camera (RED) on display at Leica Store Soho, NYC

Update November 23, 2013Sotheby’s (RED) Auction website confirms that the Leica M240 (RED) edition designed by Jony Ive and Marc Newson has sold for $1,805,000 USD (including the buyers premium approx. 20%) so thats a wrap. I assume they are donating the buyers premium….

A digital camera that aspires to be a “collectors camera” is at least in my mind still somewhat of a peculiar thing. We live with digital cameras use them every day and rapidly, seemingly with every second they become fractionally more obsolete as new cameras are announced and old cameras (generally speaking) tossed aside. However, following in Leica’s tradition of film and digital limited edition cameras, they have now banded together with Apple exec Jony Ive and designer Marc Newson to create a piece unique for Bono’s (RED) charity which will be auctioned at Sotheby’s next week. Currently it is on display at the Leica Store in Soho.

I cannot say I am appreciator of industrial design as an art (a blanker stare then the one normally occupying my face when visiting MoMa forms on my face when there is an industrial design exhibit) but a pretty thing is a pretty thing and while there are many different opinions about this particular item I happen to think it is a pretty thing. That being said, I don’t think its a practical thing, and lets face it is not meant to be. However this is somewhat ironically contrasted with Leica’s minimalist, function first aesthetic defined by the Leica M system, but again it’s hard to critique something that there is only one of….and further a “camera” which I highly doubt will have its shutter fired or a battery put in it. Let’s not forget that this is something for charity, and when you bid on something for charity you are not bidding on the item but choosing the amount of your donation to the charity.

The camera has a pre-auction estimate of $500,000.00 to $750,000.00 USD but seemingly (or as much as I could gather) no asking price. However, I suspect that with the popularity of Leica at the moment and the seemingly bottomless pockets of certain groups of collectors this camera will go for much more then that to someone who is a collector rather then a charitable person, but again, it really doesn’t matter since the money will go to the charity regardless.

This is the only camera I have ever seen which has its own bodyguard, yes Sotheby’s has provided a private security professional for the security of this camera. While if this were an object which had an intrinsic value of $500k-$750k I would certainly understand that it sort of seems like overkill to feel you need to protect this camera that much. I mean think about it, its not a piece of jewelry where the component (jewels and precious metals) are intrinsically valuable outside of the piece itself….this is yes, a uniquely designed camera and produced as a unique piece, but still simply a Leica M camera at heart. Consequently why would anyone bother to steal it? Of all of the valuable things you could possibly steal this would certainly rank amongst the most stupid. You can’t melt it down and you basically cannot resell it. Consider that yes, there is a certain group of people who might pay to have something stolen so they could have it in their personal collection for far below the value of an item….however you could not display this particular item because well theres only one of it, its highly documented and all you need is to show it to one wrong person and the jig is up. You only steal the item to show it off, and unlike a painting or similar work where provenance can become opaque, that would not be the case with this particular item. So really its a bit silly to have someone specifically protecting a $7k camera in a pretty housing. Still a fun camera to see in person after all the “hype” about it.

But if you care, its a Leica M240 with a Leica 50mm f/2.0 APO-Summicron lens and thats pretty much all she wrote.

Top view of The unique Leica M Camera for (RED) by Jony Ive and Marc Newson which will be auctioned off at Sotheby's next week at the Leica Store in Soho, NYC

Top view showing the Leica M Camera for (RED) showing the 50mm f/2.0 APO-Summicron Lens


Sotheby’s listing for the Leica M Camera (RED) piece unique


Some information about (RED)

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